Run every load with Ella's crew
The control tower coordinates a crew of specialist agents to intake, cover, track, recover, and reconcile every load. They do the chasing; you approve the calls that matter.
KnowLogistics
Control tower · Ella + crew
Running freight is all-day coordination
Intake, coverage, tracking, exceptions, and reconciliation live across tabs and inboxes — and someone has to chase every one of them.
One copilot, a crew of specialists
Ella orchestrates five specialist agents — each owns a slice of the load.
Iris · Order intake
Turns inbound PDFs, email, and EDI into clean TMS orders, auto-planned.
Cooper · Carrier & tender
Sources, vets, and tenders capacity — including carriers who aren't on EDI.
Tess · Track & trace
Watches every load live and flags the ones trending late.
Otto · Exceptions
Works the problems — real ETAs, reroutes, and dock rebooks for your approval.
Sage · Sync & integrity
Keeps TMS, WMS, and ERP aligned and catches bad rates and mismatches.
Ella · Control tower
Coordinates the crew, rolls it all up, and holds every write for you.
From order to ready-to-settle
1 · Intake
Orders captured and planned automatically.
2 · Cover
Carriers sourced, vetted, and tendered.
3 · Run
Loads tracked live; exceptions worked early.
4 · Reconcile
Systems kept in sync, ready to settle.
Agents propose, you approve
The control tower never books, tenders, or reroutes on its own. Every write waits at Ella's gate, and every action is logged — so you get the leverage of a crew with the accountability of a single source of truth.
- Every tender, rebook, and write is approved by a human
- One live view of every load
- Exceptions surfaced before they cost you
- A full, exportable audit trail
Sits on top of the systems you run
Meet the crew on the agents page.
Built for the people who run freight
Brokerages
Run more loads per rep without dropping the ball on service.
3PLs & carriers
Standardize the playbook from intake to delivery.
Shippers
Get a live, single view of freight across partners.
Win it · Run it · Get paid
Three products, one spine. Each hands off cleanly to the next, all under Ella's approval gate.
Run your freight from one tower
Book a demo and watch the crew cover and track a real load.